BuzUp is a connected customer growth platform offering products and functionality for lead capture, customer and meeting intelligence, customer engagement, digital identity, sales management, analytics, integrations and enterprise administration.

This Privacy Policy applies to information processed through BuzUp websites, web and mobile experiences, forms, demonstrations, marketing activities, support interactions and BuzUp products and services.

In this policy, “BuzUp,” “we,” “our” and “us” refer to [[LEGAL_ENTITY_NAME]] and its applicable affiliates.

This policy describes our practices when BuzUp determines why and how personal information is processed. When a business customer uses BuzUp to process information about its own leads, customers, employees or other individuals, that customer may be the controller or business responsible for the information and BuzUp may process it on the customer's behalf.

The information we collect depends on how you interact with BuzUp and which products or services are used.

Account and profile information

We may collect your name, work email address, telephone number, job title, company, organization, team, branch, role, account settings and other information required to establish or administer a BuzUp account.

Lead and customer information

Information submitted through BuzUp Capture, Sales and related products may include names, companies, job titles, telephone numbers, email addresses, websites, addresses, lead sources, event information, interests, priorities, notes, ownership, tasks and follow-up information.

Business-card, QR and form information

When BuzUp is used to capture information from business cards, QR experiences, online forms, events, imports or manual entry, we process the information supplied through those methods in order to create or update relevant records.

Meeting and conversation information

When enabled BuzUp Intelligence features are used, we may process meeting or conversation information submitted to the service, together with summaries, key points, notes, actions, commitments, customer context and related interaction history.

Communication and campaign information

BuzUp Engage may process information associated with supported WhatsApp, email, assistant, calling, campaign and follow-up workflows, including audiences, messages, delivery or engagement activity and customer responses where supported.

Sales and operational information

We may process pipeline stages, assignments, tasks, meetings, reminders, lead and deal values, activity history, performance data, branch information and reporting information created through use of BuzUp.

Information provided through our website

When you request pricing, book a demonstration, contact sales, request support, join a waitlist, subscribe to communications, submit a partnership enquiry, apply for a role or otherwise contact BuzUp, we collect the information you choose to submit.

Technical and usage information

We may collect information about how our websites and services are accessed and used, such as device type, browser type, operating system, IP address, approximate location derived from technical information, log information, application activity, diagnostic information and interaction with our services.

Business customers may submit or connect information about their prospects, customers, contacts, employees, representatives and other individuals to BuzUp.

Where BuzUp processes this information on behalf of a customer, the customer is responsible for determining the lawful basis for collecting and using the information, providing appropriate notices, obtaining any required permissions or consents and responding to requests from the individuals concerned.

BuzUp processes such information to provide the services requested by the customer and in accordance with applicable contractual terms. Where applicable, additional data-processing obligations may be addressed in BuzUp's Data Processing Agreement.

We may use personal information to:

• Provide, operate, maintain and improve BuzUp products and services.
• Create and administer accounts, organizations, teams, roles and permissions.
• Capture, organize and maintain customer and lead records.
• Provide meeting, conversation and customer-context functionality.
• Enable supported WhatsApp, email, campaign, assistant and follow-up workflows.
• Manage tasks, meetings, pipelines, assignments and sales activity.
• Provide analytics, reporting and operational visibility.
• Operate supported integrations, APIs and webhooks.
• Respond to sales, demo, support, partnership, media and general enquiries.
• Provide onboarding, implementation and customer support.
• Send service-related notices and product communications.
• Send marketing communications where permitted by law.
• Detect misuse, investigate technical issues and protect the integrity of our services.
• Comply with applicable legal obligations and enforce our agreements.
• Evaluate and process employment applications and recruitment enquiries.

Certain BuzUp features use intelligent or automated processing to help structure information, summarize customer interactions, identify relevant context, organize actions, support prioritization or recommend possible next steps.

These outputs are intended to assist users rather than replace professional or business judgment. Automated summaries, suggestions, classifications and recommendations may be incomplete or inaccurate and should be reviewed before important action is taken.

Where customer information is processed through intelligent features, the applicable customer's instructions, product configuration, contractual terms and applicable law continue to govern the use of that information.

Where applicable data-protection law requires a legal basis, BuzUp may process personal information on one or more of the following grounds:

• Contract: where processing is necessary to provide requested services or perform an agreement.
• Legitimate interests: where processing is reasonably necessary to operate, secure, improve and support our business and services, provided those interests are not overridden by applicable privacy rights.
• Consent: where you have given consent for a particular activity and applicable law recognizes consent as the appropriate basis.
• Legal obligation: where processing is necessary to comply with law, regulation or a valid legal request.

BuzUp does not disclose personal information indiscriminately. We may share information in the following circumstances:

Service providers

We may use service providers that support hosting, infrastructure, communications, analytics, customer support, security, scheduling, payment administration and other functions required to operate BuzUp.

Within your organization

Information may be visible to authorized users, administrators, managers, teams or branches within the organization according to configured roles, permissions and account settings.

Connected services

When an authorized user connects BuzUp to a third-party service, information may be exchanged with that service as required to operate the selected integration.

Legal and safety requirements

We may disclose information when reasonably necessary to comply with applicable law, regulation, legal process or enforceable governmental request, or to protect the rights, safety and integrity of BuzUp, our customers, users or others.

Business transactions

Information may be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets or similar corporate transaction, subject to applicable legal requirements.

BuzUp may connect with supported communication, email, calendar, meeting, customer-data and business systems through integrations, APIs, webhooks or other supported connection methods.

When you authorize a connection, BuzUp may process information received from or sent to the connected service according to your configuration and permissions.

Third-party services operate under their own agreements and privacy practices. BuzUp is not responsible for the privacy practices of a third-party service once information is processed independently by that provider.

Authorized administrators should remove or disable integrations that are no longer required.

BuzUp may support organizations operating across different countries and regions. As a result, personal information may be processed in a country other than the country in which it was originally collected.

Where applicable law requires safeguards for an international transfer, BuzUp will use an appropriate transfer mechanism or contractual safeguard required for the relevant processing arrangement.

Enterprise customers with specific regional hosting, transfer or data-residency requirements should confirm those requirements with BuzUp before implementation.

We retain personal information for as long as reasonably necessary to provide the relevant services, maintain legitimate business records, comply with applicable law, resolve disputes and enforce agreements.

Retention periods may vary depending on the type of information, the customer's configuration, contractual obligations, the purpose for which the information was collected and applicable legal requirements.

Where BuzUp processes customer data on behalf of a business customer, deletion and return of data may also be governed by the customer's agreement with BuzUp and any applicable Data Processing Agreement.

BuzUp uses administrative, organizational and technical measures designed to protect information against unauthorized access, disclosure, alteration or loss.

BuzUp Enterprise and supported platform functionality may include organizational access controls, administrative settings, user roles and permissions that help customers control access to customer information.

No online service or method of electronic storage can be guaranteed to be completely secure. Customers are responsible for maintaining appropriate account permissions, protecting login credentials and promptly notifying BuzUp about suspected unauthorized access.

Specific hosting, security, certification, compliance or enterprise-security commitments apply only where they have been expressly verified or agreed in writing.

Additional information may be available on our Security page.

Depending on where you live and the law that applies, you may have rights concerning your personal information. These may include the right to:

• Request access to personal information held about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information in certain circumstances.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Request portability of certain information where applicable.
• Opt out of certain marketing communications.
• Complain to an applicable data-protection or privacy authority.

Some requests may be subject to legal exceptions or verification requirements.

If BuzUp processes your information on behalf of one of our business customers, we may direct your request to that customer or assist the customer in responding as required by applicable law.

Where permitted, BuzUp may send product information, company news, guides, event information, customer-growth resources and other marketing communications.

You may unsubscribe from marketing emails using the unsubscribe option provided in the message or by contacting us.

Opting out of marketing messages will not prevent us from sending necessary service-related communications concerning an account, transaction, security issue or active business relationship.

BuzUp websites may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance and support other permitted functionality.

Where required by applicable law, non-essential cookies will be used according to the choices provided through the applicable cookie-consent mechanism.

For more information, review our Cookie Policy.

BuzUp is designed primarily for businesses, organizations and professional users and is not intended to be directed to children.

If we learn that personal information has been collected from a child in circumstances where applicable law requires parental authorization and such authorization was not obtained, we will take appropriate steps consistent with applicable law.

We may update this Privacy Policy to reflect changes to BuzUp products, business practices, legal requirements or data-processing activities.

When we update this policy, we will revise the “Last updated” date above. Where required by law, we will provide additional notice of material changes.